Many of you have probably heard of the Spartan Race (on this blog, nonetheless) and know it as the world’s premier obstacle adventure race. As the global leader in obstacle racing since 2005, the Spartan Race was designed by eight insane ultra athletes was even voted Best Obstacle Race by Outside Magazine in 2012. It’s unlike any other trail races, mud runs, tough mudder runs, or a warrior dashes in it’s intensity, obstacles and versatility. The goal of the race is simple- to not only get you off your couch, but to deliver the biggest adrenaline rush of your life, whether a participant in the novice Sprint distance or a “Beast” in the World Championship. Now, the owner and driving force behind the Spartan Race, Joe DeSena, has written new book called Spartan Up! which not only serves as an insider’s guide to the race itself, but as a manual for the Spartan way of life to help you get happy, successful and fit.
Who exactly is Joe? An entrepreneur from age 8, Joe has had a passion for life that moves the ball forward against all odds. Born in Queens NY to a yoga teaching, meditation practicing mother and an Italian father that was an uber-entrepreneur, Joe learned simple techniques for forging ahead no matter what the odds were. In Spartan Up!, you can find out how a young kid breaks out, builds multiple businesses, changes lives, and eventually partners with military SpecOps to ultimately create the Spartan Obstacle Race.
While I don’t consider myself a Spartan (mostly because I have never done an obstacle race in my life nor am I professional athlete by any means), Spartan philosophy would argue that I am indeed a Spartan based on some principles that apply to all of us who are on a journey to succeed in health and happiness.
- Finding the will to succeed: The first half of a race you run with your legs; the second half you run with your heart, right? Spartan up! will help you turn your pain into an outboard motor to drive you forward.
- Tossing your cookies: Through the Cookie Test, Spartan Up! will teach you to overcome the need for immediate gratification and help you prosper long-term
- Getting Spartan fit: This isn’t necessarily an all-out-run-until-you-pass-out-guide, but learning to train outside the gym for strength, endurance and flexibility for your entire body (a little burpee never hurt anyone). Spartan Up! will teach you what Survival of the Fittest means for you.
- Moving mountains: Whether metaphorical mountains or the kind that come with a tough workout, Spartan Up! will show you how what you think of as your limitations can actually be a mere starting point for transformation. And who hasn’t been there, right?
I was fortunate enough to be able to ask Joe a few questions a few questions about Spartan Up! and here is what he had to say-
[WTRB] What makes your book different from all of the other “fitness” books on the market today?
[Joe] It’s not a quick fix, it won’t give you some secret and it shows us that everything we are doing is wrong.
[WTRB] Can anyone read your book? Even someone who doesn’t think they are capable of being a Spartan or adventure racing?
[Joe] Those would be the best readers..people completing the race already will gain a lot of knowledge but they are already on their way…those that have not need the book more than ever.
[WTRB] What is your number one piece of motivational advice to keep someone going when they feel like giving up (in fitness or in life)?
[Joe] You need to change your frame of reference at that moment in time..and remember that quitting lasts forever. The book explains this.
[WTRB] What’s the biggest obstacle you have had to overcome in your fitness life? Your professional life?
[Joe] My parents dying, losing all my money, and failing in business are my top three.
[WTRB] You are definitely a roll model for people looking to get in shape, take their fitness to the next level or pursue their entrepreneurial dreams. How has self-confidence kept you driven to succeed in your fitness and professional goals?
[Joe] Self confidences comes FROM being driven to succeed…we all can gain self confidence and it comes from stepping out of our comfort zone and achieving. It feels so good you seek it out more.
Read more about Spartan Up! including a review by ultramarathoner and best-selling author Dean Karnazes and watch this video. It will get you thinking about the power you have to get motivated and get off the couch.
The book will be released May 13, but you can pre-order now!
In the meantime, I’ll be waiting for the release. I am looking forward to reading Joe’s fitness and entrepreneurial advice and plan to incorporate it into my own life.
What about you?
Thank you to Joe and the team at Spartan Race for this opportunity to discuss the details of Spartan Up!